We've Been Making Sewists Happy Since 1969
Since 1969, Harts Fabric has helped sewists and makers discover exceptional fabrics by the yard for their projects.
What began as a small family-owned shop in Santa Cruz, California has grown into a trusted destination for fabric — both online and in our retail store. Rooted in California, a place long associated with creativity and forward-thinking design, our store reflects a deep connection to modern textiles and fashion.
With over five decades in business and a physical retail location, we offer something many online fabric stores can't: a foundation built on real experience, trusted relationships, and a place customers can visit in person. That combination of longevity and hands-on expertise is what continues to earn the trust of sewists across the country.
We specialize in thoughtfully curated apparel fabrics for home sewists and makers across the country — cottons, linens, silks, rayons, wools, and sustainable blends, all selected with garment sewing in mind. We're especially proud of our deadstock selection: limited-run textiles sourced from designers and mills around the world, perfect for creating truly unique pieces while embracing more sustainable sewing practices.
Quilters will find an inspiring range of premium quilting fabrics too, from modern prints to timeless classics from trusted manufacturers and independent designers alike. Whether you're piecing a quilt, sewing garments, or crafting home décor, our cotton selection offers both beauty and durability.
Our buyers travel the world to source distinctive fabrics you won't find just anywhere, building direct relationships with mills and designers to bring a globally inspired collection to Santa Cruz — and to your door.
We also carry a wide range of independent sewing patterns celebrating modern design, inclusive sizing, and creative expression. At Harts Fabric, we believe sewing builds community — and we're honored to support makers near and far.
Our Team
Our team is the heart of Harts Fabric. Made up of experienced sewists, designers, and fabric specialists, we bring decades of hands-on sewing knowledge to every recommendation we make. From quilting and garment sewing to crafting and home décor, our team members bring hands-on experience and genuine enthusiasm to everything we do.
We carefully select every fabric with makers in mind, ensuring quality, beauty, and versatility for your projects. But our passion goes beyond the products — we're equally dedicated to providing friendly, helpful customer service. Whether you need help choosing the perfect fabric, matching colors, or estimating yardage, our team is always ready to assist.
We believe sewing is more than a hobby — it's a creative journey. Our goal is to support and inspire every customer, from beginners to experienced makers, by offering excellent fabrics, reliable service, and a community that celebrates creativity.
What We're About
We believe sewing should feel exciting, not overwhelming. The right fabric should spark creativity before you even cut into it, and the right pattern should open the door to new ideas. And that finding a store you can actually trust — one that curates thoughtfully, ships reliably, and genuinely cares about your next project — shouldn't be hard to find.
That's what we've been building here for over five decades.
Our team lives and breathes this craft. We go on buying trips to Italy to source designer fabrics you won't find anywhere else. We test new arrivals. We follow the indie pattern world closely. And every single day, new fabrics and patterns arrive in our shop — because there's always something worth falling in love with.
Our Fabrics
Nearly 4,000 Fabrics by the Yard — Curated Apparel Fabrics for Sewists
At Harts Fabric, quality isn't a selling point — it's a starting point. We only carry fabrics we'd be excited to sew with ourselves, and that philosophy shapes every bolt that lands on our shelves.
Our Patterns
900+ Independent Sewing Patterns from the World's Best Indie Designers
We've always believed that great fabric deserves a great pattern to match. That's why we carry one of the most carefully curated selections of independent sewing patterns online — over 900 designs across every style, skill level, and project type.
We proudly stock patterns from some of the most beloved names in the indie sewing world, including Merchant & Mills, True Bias, Grainline Studio, Atelier Brunette, Hey June, Closet Core, Megan Nielsen, Style Arc, Wardrobe by Me, Tessuti, Noodlehead, Puff and Pencil, Folkwear, Cashmerette, and many more.
Whether you're looking for a classic wardrobe staple, an adventurous statement piece, or a practical everyday essential, our pattern collection covers it all — dresses, tops, skirts, pants, outerwear, lingerie, bags, children's clothing, and beyond. Available in printed and digital PDF formats, with inclusive sizing and beginner-friendly options throughout.
The best part? Each pattern also lists a suggested fabric type — knits or wovens — so you can easily find the right fabric to match straight from our collection.
